Bruce Clark


Dr. Bruce Clark has emerged as one of America’s foremost visionaries and authorities on the business and marketing implications of an aging population. In 1986, he co-founded Age Wave LLC., the leading marketing communication firm specializing in baby boomers and mature consumers. He also co-founded IPG, a firm created to guide organizations in advertising, customer service and alternative futures.

Many of his groundbreaking business initiatives in financial services, healthcare and consumer products, among other industries, have significantly defined this emerging market niche. He works extensively with the boards and management teams of leading companies world-wide implementing IPG’s proprietary LifeChange/LifeChoice consumer segmentation model to maximize sales and marketing results.


Marketing in the Age of the "New Mature Consumer"

Over the next decade, leading industries, companies, governments, and major institutions will be challenged to transform their strategies, marketing, branding, distribution, product development, and workforce management to fully prepare for and capitalize on key trends created by a rapidly aging population.

Navigating the Second Half of Life

Somebody pushed the "reset" button on life as we know it. Healthcare reform has resulted in unprecedented social division and distrust. Recent economic events have permanently changed the business and social landscape - and the dust has not settled yet.

The 10 Crises Healthcare Leaders Will Face in the 21st Century

While we are living longer and better than ever, we are simultaneously heading toward a future in which chronic disease, frailty, and a variety of long-term health problems will be pervasive. From mass dementia and the caregiving crisis to intergenerational equity and "Geriassic Park," we are heading into uncharted ground.

Getting Beyond HC Reform to the Opportunities Ahead: From Policy to Purpose

In this program, Dr. Bruce Clark delivers 5 trends that will redefine our future in healthcare:

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KEYWORDS: Marketing implications of the mature consumer, lifestyle, marketing, healthcare and workforce implications of the longevity revolution aging population, Future trends, Technology and the Impact of Genomics, Healthcare Reform and the Economy