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The rise of powerful Artificial Intelligence tools in 2023 has sparked as much excitement as it has fear, so much so that it was a major topic of discussion recently at the World Economic Forum’s 54th annual meeting in Davos. What most concerned attendees was how public trust can be restored in a world where machine-generated content is beginning to muddy the waters of information. While many vital insights were brought up, it’s important to remember that the core of this issue is humans, not machines. Thanks to advancements in cryptography and identity verification, the perfect vessel to solve these concerns is already possible.

The Rise Of The Machines

2023 saw an array of massive advancements being released in the fast-growing field of AI. Services like ChatGPT and Midjourney have allowed regular people all over the world to have access to information, insight, and content creation on a scale and of a quality never before offered by automation. This has already led to some powerful benefits for the industry and has many excited for what could still be coming in 2024 and beyond.

However, these developments have a darker side, such as their propensity to enable misinformation, deep fakes, and fraud. For example, voters in New Hampshire were targeted with robocalls just before last week’s presidential primaries. These fake calls featured an AI-generated message that sounded just like US President Joe Biden, urging them to stay home and not vote. This event comes as just one practical instance of what is concerning more and more people. Specifically, this technology will increasingly be used to spread falsehoods and manipulate public perception.

The prevalence of this issue is well documented in the European Union’s second annual disinformation report. The investigation outlines many problematic uses of computer-generated information and media that have been maliciously released. This includes spreading false news surrounding critical political leaders and world events, disseminating content targeting marginalized groups, and creating images and videos of major celebrities.

It isn’t just nefarious actors who use this technology in ways the public doesn’t approve of, either. Even major industry players have been accused of pushing out machine-generated content. Just look at the hot water popular publication Sports Illustrated found itself in recently after it was caught publishing AI-generated content from fake authors — highlighting that even business leaders are susceptible to being a part of the problem.

Davos Takes Notice

These are just a handful of stories, but they point to a larger picture. Given the potential for abuse, the public is understandably wary, if not outright anxious, about what AI can do. The topic has become so pervasive that the WEF’s annual meeting in Davos was themed around “Rebuilding Trust,” with leaders from all over the globe weighing in on the nature of this threat and what could be done about it. Critical insights from global heads of industry and government included the need for transparency, communication, and education as core principles that can be used to rebuild public trust. As Professor Klaus Schwab, Chairperson of the World Economic Forum, noted:

“Open, transparent conversations can restore mutual trust between individuals and nations who, out of fear for their own future, prioritize their own interests. The resulting dynamics diminish hope for a brighter future. To steer away from crisis-driven dynamics and foster cooperation, trust, and a shared vision for a brighter future, we must create a positive narrative that unlocks the opportunities presented by this historic turning point.”

The sentiments coming out of Davos are valuable, but a practical solution that can be deployed in the near future has largely been overlooked. While industrial cooperation and government regulation are essential, everyone must remember that the problem isn’t this new technology; it’s people.

Despite fears of what automation could bring, up until now, every example of AI causing issues has led back to the people who deployed it, the platforms that spread it, and the users who consumed it. At every level, it should be clearer who this content is coming from and what their authority over it is. This is, fortunately, a problem that can be solved.

A Digital Solution For A Human Problem

Currently, there’s no standardized way to confirm where most media online comes from. The same goes for many online personas who hide behind an avatar with little clarity about who they are. It doesn’t have to stay that way, though, if there were to be a system of digital identities and credentials that could be independently verified in an unfalsifiable way. If such an ID were utilized ubiquitously across business, social media, and news reporting, it could go a long way in combating much of the misinformation and false content.

How is this possible? By implementing online profiles that follow a user anywhere they go across the internet, a single pseudonymous identity can be created to confirm they are who they say they are. When these profiles are set up, new applicants could perform a one-time “humanity check” that can leverage biometrics, existing documentation, or other verifying information to prove who they are. They can then be granted a “confirmed human” credential linked to this ID. Every step is cryptographically secure to eliminate the possibility of forgery. Now, any service that a given ID interacts with can instantly see this is the verified human they claim to be, not a bot or imposter.

For example, my employer, Unstoppable Domains, offers a profile feature enabling users to link various blockchain assets, including NFTs, awards, and educational credentials — helping to build greater trust in interactions. When it comes to digital IDs, one of the major boons offered by decentralized technology is the ability to verify while maintaining a level of anonymity. Platforms like Nuggets and Polygon ID deliver decentralized identity solutions backed by Zero Knowledge Proofs (ZKPs). ZKPs offer cryptographic proof, verifying data without revealing the underlying information. This novel tech serves as a potent defense against fraud and empowers individuals to control precisely which information is disclosed, enhancing privacy and agency.

This is a great step forward for user profiles, but what about the content itself? These IDs can address this as well. Any created content can be embedded with a cryptographic “watermark” proving where it originated. Just like with user profiles, platforms can instantly see this confirmation or lack thereof. Any media missing the correct credentials will be immediately labeled as suspicious or filtered out entirely, depending on the needs of the service.

Fox News has already taken steps to build a system to help identify deepfakes and fake news. Dubbed Verify, the system enables users to confirm the content is authentic and indeed originated from the given source.

AI-generated content could also be tagged as such in this system. Instead of outright banning AI use, these agents could be given their own IDs. It is not a means to trick people but to identify them and their content as machine-generated. Publications and social platforms could allow or ban such material, but it would no longer be unclear where it was generated from. This also would enable the public to easily parse out what they consume and always have context for its origin.

Furthermore, embracing such an architecture stands to significantly help businesses bring back customer trust. AI isn’t going away, but the recent IBM Global AI Adoption Index 2023 reveals that about 85% of those in the IT industry firmly believe that consumers will heavily prefer companies implementing transparent and ethical AI practices. Utilizing digital IDs stands to be a major cornerstone of that.

It’s Time To Act

One way or another, the issue of trust raised by AI will need to be addressed if the technology continues to be implemented across so many industries. Digital IDs and humanity checks may not be the only tools that will be used to bring back public faith, but they’re the ones at our disposal right now. Industry leaders and governments should take note, and soon, because there isn’t any time to lose, given the stakes presented in 2024 and likely beyond.

Sandy Carter, Contributor, is COO at Unstoppable Domains, and Alumni of AWS and IBM.

Reprinted from Forbes Digital Assets, January 30, 2024. 

Although we just experienced a pandemic in which over one million Americans died, health care reform doesn’t seem to be a top political issue in the United States right now. That’s a mistake. The American health care system is broken. We are one of the few developed countries that does not have universal coverage. We spend an extraordinary amount on health care, far more than anyone else. And our broad outcomes are middling at best.

When we do pay attention to this issue, our debates are profoundly unproductive. Discussions of reform here in the United States seem to focus on two options: Either we maintain the status quo of what we consider a private system or we move toward a single-payer system like Canada’s. That’s always been an odd choice to me because true single-payer systems like that one are relatively rare in the world, and Canada performs almost as poorly as we do in many international rankings.

Moreover, no one has a system quite as complicated as ours.

A more productive debate might benefit from looking around the world at other options. Many people resist such arguments, however. They think that our system is somehow part of America’s DNA, something that grew from the Constitution or the founding fathers. Others believe that the health care systems in different countries couldn’t work here because of our system’s size.

I think those are bad excuses. Our employer-based insurance system is the way it is because of World War II wage freezes and I.R.S. tax policy, not the will of the founders. And much of health care is regulated at the state level, so our size isn’t really an outlier. We could change things if we wanted to.

In the first half of the year, I was privileged to visit five other countries and learn about their health care systems. In February I traveled to Britain and France with Indiana University’s Kelley School of Business and, more recently, with the Commonwealth Fund and AcademyHealth to New Zealand, Australia and Singapore.

Australia and New Zealand are two other countries with single-payer systems out there, although their systems differ greatly from Canada’s and from each other’s. Unlike our neighbor to the north, they allow private insurance for most care, which can be applied to pay for faster access with more bells and whistles. In addition, Australia’s system has fairly high out-of-pocket payments, in the form of deductibles and co-pays.

France’s system is close to a single-payer one because almost everyone gets insurance from one of a few collective funds, mostly determined by employment or life situations. They also have out-of-pocket payments and expect most people to pay upfront for outpatient care, to be reimbursed later by insurance. That’s something even the United States system doesn’t do.

Britain, on the other hand, has no out-of-pocket payments for almost all care. Private insurance is optional, as it is in other countries, to pay for care that may come faster and with more amenities. Relatively few people purchase it, though.

As I’ve written about before, Singapore has a completely different model. It relies on individuals’ personal spending more than almost any other developed country in the world, with insurance really available only for catastrophic coverage or for access to a private system that, again, relatively few use.

America could learn a thing or two from these other countries. We could take inspiration from them and potentially improve access, quality and cost. However, it’s important to frame our examination correctly. Focusing on these countries’ differences misses the point. It’s what they have in common — and what we lack — that likely explains why they often achieve better outcomes than we do.

Universal coverage matters, not how we get there.

The pandemic should have been an eye-opener in terms of how much work we need to do to repair the cracks in our health care foundation. Unfortunately, we seem to have moved on without enough focus on where we fall short and what we might do about it. It’s outrageous that the health care system hasn’t been a significant issue in the 2024 presidential race so far.

Even if we did have that national conversation, I fear we’d be arguing about the wrong things. We have spent the last several decades fighting about health insurance coverage. It’s what animated the discussions of reform in the 1990s. It’s what led to the Affordable Care Act more than a decade ago. It’s what we are still arguing about. The only thing we seem able to focus on concerns insurance — who provides it and who gets it.

No other country I’ve visited has these debates the way we do. Insurance is really just about moving money around. It’s the least important part of the health care system.

Universal coverage matters. What doesn’t is how you provide that coverage, whether it’s a fully socialized National Health Service, modified single-payer schemes, regulated nonprofit insurance or private health savings accounts. All of the countries I visited have some sort of mechanism that provides everyone coverage in an easily explained and uniform way. That allows them to focus on other, more important aspects of health care.

But the United States can’t decide on a universal coverage scheme, and not only does it leave too many people uninsured and underinsured; it also distracts us from doing anything else. We have all types of coverage schemes, from Veterans Affairs to Medicare, the Obamacare exchanges and employer-based health insurance, and when put together, they don’t work well. They are all too complicated and too inefficient, and they fail to achieve the goal of universal coverage. Our complexity, and the administrative inefficiency that comes with it, is holding us back.

When I was younger, I was more of a single-payer advocate, until I realized how many systems perform better than Canada’s. More recently, I favored the tightly regulated, entirely private insurance system of Switzerland because it performs exceptionally well using a private scheme I thought would be more palatable to many Americans. Today, though, I really don’t care how we get to universal coverage.

If we could agree on a simpler scheme — any one of them — we could start to focus on what matters: the delivery of health services.

Public delivery systems are essential, but so are private options.

What separates the countries I traveled to from the United States is that they largely depend on public delivery systems. Most people get their hospital care from a government-run facility. However, each country also has a private system that serves as a release valve. If people don’t like the public system, they can choose to pay more, either directly or indirectly, through voluntary private health insurance, to get care in a different system.

The care delivered in these public systems is often just as good, in terms of outcomes, as what is delivered in the private system. The same doctors often work in both settings. What is different is the speediness of care and the amenities that come with it. If you choose to get care in a public system, you often have to wait in line. Most often, the wait doesn’t lead to worse outcomes, and people accept it because it’s much cheaper than paying for private hospital care. Those who don’t want to wait, or feel they can’t, can pay more to jump the queue.

In fact, explicit tiering is a feature, not a bug, of all of these other systems. Those who want more can get more, even in Singapore’s public system. But more isn’t better care; it’s more choice in terms of physicians, private rooms, fancier food and even air conditioning. (While many Americans see the latter as a necessity, most people in Singapore — where it’s much hotter — don’t agree.)

In the United States, on the other hand, most care is provided by private hospitals, either for-profit or nonprofit. Even nonprofit systems compete for revenue, and they do so by providing more amenity-laden care. This competition for more patient volume leads to higher prices, and while we don’t explicitly ration care, we do so indirectly by requiring deductibles and co-pays, forcing many to avoid care because of cost. Our focus on what pays — acute care — also leads us to ignore primary care and prevention to a larger extent.

I’m convinced that the ability to get good, if not great, care in facilities that aren’t competing with one another is the main way that other countries obtain great outcomes for much less money. It also allows for more regulation and control to keep a lid on prices.

I’m not arguing it would be easy to expand the number of public hospitals in the United States. It would be politically difficult to expand the government’s role in delivering health care, directly or indirectly. But allowing people to choose whether to accept cheaper care delivered by a public system or to pay more for care in a private system might make this much more palatable. By doing so, we could make sure that good care is available to all, even if better care is available to some.

Strong social policies matter.

I have been to Singapore twice now to learn about the country’s health care system, and twice I’ve watched my hosts spend significant time showcasing their public housing apparatus. More than 80 percent of Singaporeans live in public housing, which involves more than one million flats that were built and subsidized by the government. Almost all Singaporeans own their own homes, too, even publicly subsidized ones; only about 10 percent of them rent.

Because of government subsidies, most people spend less than 25 percent of their income on housing and can choose between buying new flats at highly subsidized prices or flats available for resale on an open market.

This isn’t cheap. It’s possible, though, because the government is only spending about 5 percent of G.D.P. on health care. This leaves a fair amount available for other social policies, such as housing.

Other social determinants that matter include food security, access to education and even race. As part of New Zealand’s reforms, its Public Health Agency, which was established less than a year ago, specifically puts a “greater emphasis on equity and the wider determinants of health such as income, education and housing.” It also seeks to address racism in health care, especially that which affects the Maori population.

In Australia I met with Adam Elshaug, a professor in health policy at the Melbourne School of Population and Global Health. When I asked about Australia’s rather impressive health outcomes, he said that while “Australia’s mortality that is amenable to or influenced by the health care system specifically is good, it’s not fundamentally better than that seen in peer O.E.C.D. countries, the U.S. excepted. Rather, Australia’s public health, social policy and living standards are more responsible for outcomes.”

Addressing these issues in the United States would require significant investment, to the tune of hundreds of billions or even trillions of dollars a year. That seems impossible until you remember that we spent more than $4.4 trillion on health care in 2022. We just don’t think of social policies like housing, food and education as health care.

Other countries, on the other hand, recognize that these issues are just as important, if not more so, than hospitals, drugs and doctors. Our narrow view too often defines health care as what you get when you’re sick, not what you might need to remain well.

When other countries choose to spend less on their health care systems (and it is a choice), they take the money they save and invest it in programs that benefit their citizens by improving social determinants of health. In the United States, conversely, we argue that the much less resourced programs we already have need to be cut further. The recent debt limit compromise reduces discretionary spending and makes it harder for people to get access to government programs like food stamps. As Mr. Elshaug noted, doing the opposite would lead to better outcomes.

We are already doing what other countries can’t.

These other countries’ systems are not perfect. They face aging populations, expensive new technologies and often significant wait times — just like ours. Those problems can make some people quite unhappy, even if they’re not more unhealthy.

When I asked experts in each of these countries what might improve the areas where they are deficient (for instance, the N.H.S. has been struggling quite a bit as of late), they all replied the same way: more money. Some of them lack the political will to allocate those funds. Others can’t make major investments without drawing from other priorities.

Singapore might, though. With its rapidly aging population, it likely needs to spend more than the around 5 percent of G.D.P. Jeremy Lim, the director of the country’s Leadership Institute for Global Health Transformation and an expert on its health care system, said that while Singapore will need to spend more, it’s very unlikely to go above the 8 percent to 10 percent of G.D.P. that pretty much all developed countries have historically spent.

That is, all of them except the United States. We currently spend about 18 percent of G.D.P. on health care. That’s almost $12,000 per American. It’s about twice what other countries currently spend.

With that much money, any of these countries could likely solve the issues it faces. But spending substantially more on health care is something they feel they cannot do. We obviously don’t have that issue, but it’s intolerable that we get so little for what we spend.

We cannot seem to do what other countries think is easy, while we’ve happily decided to do what other countries think is impossible.

But this is also what gives me hope. We’ve already decided to spend the money; we just need to spend it better.

Aaron E. Carroll is the chief health officer for and a distinguished professor of pediatrics at Indiana University. His show and podcast on health research and policy is “Healthcare Triage.” @aaronecarroll

This article first appeared in theThe New York Times Opinion section June 13, 2023.

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