ATT today announced a new TV app that gives customers convenient access to self-support information and tools for their AT&T U-verse TV service directly from their TV screen — another way AT&T is delivering a better experience to U-verse customers. AT&T is rolling out the AT&T Troubleshoot & Resolve app under “Help” in the U-verse TV menu. The on-screen TV app is rolling out on a market-by-market basis over the next few weeks and:
- Provides you with an up-to-date status of your U-verse TV service with a U-verse Service Check.
- Offers simple step-by-step guides, including images and tips, to address common questions.
- And allows you to request a call from a customer service agent if you have any questions, with the click of your remote control.
“In multiple studies on customer service, our AT&T U-verse customers consistently rank us at the top, and we wanted to take that even further by giving them fast, convenient support and service information with an easy-to-use app where they need it, on their TV screen,” said Jeff Weber, vice president of video services for AT&T Mobility and Consumer Markets. “This latest app is an innovative way we’re communicating directly with U-verse customers about their services, with just a click of the remote. It shows how we’re putting the U-verse customer first and using the unique benefits of our all-IP technology to integrate your TV and customer service experiences.”
In addition to making U-verse support accessible through an interactive TV app, AT&T makes it easy for U-verse customers to make changes to their subscription from their TV screen. With U-verse TV Account Manager application, launched in August 2010, U-verse customers can quickly and easily make U-verse TV package upgrades, compare TV packages, view channel lineups, view their account summary, view product overviews and ordering information on U-verse High Speed Internet and U-verse Voice, and more with a click of their remote. U-verse TV customers can set parental controls to manage what their family orders through the Account Manager app.
Once U-verse TV service is installed, the U-verse TV System Set-up Tool also provides access to on-screen information on how to set up several common features, including programming your U-verse remote control, setting the viewing aspect ratio and setting parental controls.
We highly recommend Dan Burrus as a speaker who delivers one of the best keynotes on APPs and the future of competitive technological customer service strategies.
