Micah Solomon, bestselling author-Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customers Service Organization, offers six action items that will set the stage for building true, bankable customer loyalty. In these still-shaky economic times, it’s important to find a way to escape commodity-style pricing wars and strengthen the marketing backbone of your company. The most reliable and affordable way to achieve both these goals is by building a strong personal bond with your customers. Loyal customers see you as more valuable than a mere commodity, and can serve you as a powerful marketing arm, going out of their way promote and defend your company online and off–for free. Six Tips For Customer Loyalty
